Author Archives: rruslan
The fear or pain of loss is a very powerful sales-boosting tool. Emotions such as these can be stimulated by products that increase personal security, personal safety, personal safety or health. Make your potential customers feel that if they don’t get your product or service now, they will miss out on something.
Use time limits on your offers and promotional materials. This is to encourage action to be taken by your potential customers.
Utilize photos of you and others in promotional materials because this conveys friendliness and builds confidence in your company. Conversions are dramatically higher when pictures are used.
Consider tying your product or service with trends or current events because this allows you to gain valuable credibility and interest by association with popular groups.
People often associate premium products with higher prices therefore, it is advisable to raise your prices because that separates you from the crowd and implies that your product is better and deserves the premium price. However, do take special care that the customer must see the value of the higher price.
Using the phone will allow you to achieve faster results with minimal costs. Research has said that response from 100 phone calls is similar to 1000 pieces of mail. In addition, you will also generate greater input and feedback.
Studies showed that a repeated message is often well remembered. Commit to consistently send mailers to the same group of people in your target market. For advertising, do it whenever affordable.